Project: Downy Express Yourself Website Our Work: Art direction & Design Client: Downy With: Digitas URL: www.downy.com Information: Downy needed a big idea to re-launch it’s premium line, Simple Pleasures. The answer was a “Create the Next Scent” tool and instructional video. This crowd-sourcing exercise accumulated 28K unique entries, with the winning scent gathering 11K votes. The exercise was made easy with instructional videos and an easy-to-use scent creation tool.